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Marketing and Blockchain - Leveraging Libra. How can blockchain marketers leverage the Libra story?

  • Starfish Mission 1535 Mission Street San Francisco, CA, 94103 United States (map)

Libra has lit a fire under the cryptocurrency industry and received global attention as well as the House of Congress and Senate. It is at the heart of conversations for people in tech, crypto, and even politics. 

Journalists and analysts are craving for information to craft an interesting angle. The debate rages on as to if it is an actual cryptocurrency, digital asset, or another privacy attack.

And whether you care or not about Libra, it is a perfect opportunity for crypto companies to enter the conversation and get their names out there through social, marketing and PR campaigns. With all eyes on Libra, it is an opportunity to showcase the true power of the decentralized web digital currencies and blockchain.

In the third meetup of our ‘Marketing in Blockchain’ series, a panel we will discuss some of the tactics that have worked in piggybacking on the attention Libra has received from beyond the crypto bubble, and how we can continue to capitalize on it as it tries to go to market both in the US but abroad.

Format: Panel discussion along with focused short case studies of what strategies and tactics worked best for our speakers.

3 panelist + 1 host:
Host: William Mc Cormick, Pure Knot 

About the Marketing in Blockchain series:

Insightful & practical events that focus on actionable takeaways. Panel discussions are always high energy with lots of real-life examples. Our goal is simple -- to supply the marketing community and founders with applicable ideas and frameworks.


6:00-6: 30: Organic Tacos, Drinks & Networking

6:30-7:30: Panel

7:30-8:00: More Drinks and Networking

Sponsor: B91 Blockchain Ecosystem